is a breakthrough approach using the INNERTAINMENT THEATER
, as a metaphor for developing Choice-Full behavior in children and in adults. This method of personal growth draws upon Dr. Reiher’s extensive experience at the highest levels of the kids media and entertainment industries, combined with his counseling and teaching experience. Rob brings a broad combination of training and experience from the fields of business, counseling, communication, education, media, entertainment and psychology. He has been actively involved as a researcher, counselor, teacher, speaker and product and program development consultant.
In the past, Rob has served as an adjunct professor of Psychology and created the first Innertainment
course in the country, at Woodbury University in Burbank California, Sober College in Woodland Hills California, and Art Center College of Design in Pasadena, California. In 1991, Rob created, and continues to evolve, a new paradigm for change, that is a clear distinction from entertainment.
This paradigm, called INNERTAINMENT
, uses the “power” and compelling nature of the entertainment medium in a unique way, to shift consciousness and create higher levels of awareness and Choice-Fullness. With the Entertainment Economy, Experience Economy
and Digital Economy
) gaining momentum, products and programs that ONLY
fulfill the current definition of entertainment below – entertainment (as in “diversion”) n. : an activity that is diverting and that holds the attention) –
are no longer sufficient to propel our society toward the changes necessary for the growth and longevity of the planet. We can no longer afford to be “immersed” in a world of amusement and distraction, but instead must sharpen, not dull, our attentional and intentional skills toward a positive future, by elevating our choices in alignment with a new Elevation Economy.
Robert has co-authored two books, What Kids Buy Why and Kidnapped: How Irresponsible Marketers Are Stealing the Minds of Your Children
with Daniel Acuff Ph.D. Reiher and Acuff discuss the developmental parameters for creating enriching entertainment and media along with how parents can determine and evaluate positive consumer products for their children. Robert is currently completing a new book called the Challenge of Choice In The Culture Of Noise,
focused on the rapidly changing circles of influence in contemporary society and how these powerful forces are effecting how our children think, feel, communicate, act and “choose” their future.